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Going through old Bruce Sterling talks, found this:

"The easiest way to predict the future is to predict the present — just tell people stuff they should know already. Stuff you know to be actually true — for them that’s the future. If they haven’t heard about it yet it doesn’t matter that it’s objectively factual — that it’s happening somewhere. As long as they heard it from you and they never heard it from anybody else you have in fact told them the future."

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