5. Business class: cite for a specific idea that you actually need to build on, but in a sufficient way, not necessary. There are other competing sources to cite that would serve as well, so choosing one is some mix of buy-in to a subcultural game, voting, buying influence, and respect,
6. First class: cite for a specific and necessary idea that’s available nowhere else, or is so clearly best of breed it would be small-minded/ungracious to cite the competition. Taleb operates here.
7. Chartered private jet: pick an evil-twin beef/subvert them. Imitation is not the highest form of flattery. Subversion is.
8. Your own private jet: include-and-transcend in a bigger idea, forcing authority to turn into student if they don’t want to retire
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